[jo:ga]: Making yoga sporty and playfull.

When [jo:ga] opened its first studio the plan was to make yoga fun and sporty. But the visual identity did not give you a sense of a place that was any fun. The content was in black and white and pictured an introvert person doing yoga. [jo:ga] needed a visual identity that aligned with its purpose. This meant using bright colors, in urban or otherworldly environments were you can do sporty and playfull yoga.


  • Visual Identity
  • Content Production
  • Brand Strategy
  • Concept Development