Go: Flexible living with your favourite yoga studio in your pocket.

A dream for many yogis is to have a yoga studio that follows you through your life. No matter if you moved to another city or became a parent. Your phone is always in your hand, so why not make their yoga studio into an online platform? When members leave a yoga company it's not because they are dissatisfied with the product. It's just life that gets in the way. Some get a new job outside the city. Others become parents or move to a different area in the city. On the basis of the feedback from the interviews we decided to make an online yoga platform. It was clear that they didn’t need a fancy platform with all kinds of features. They just needed quick access to a yoga class with was chosen from simple parameters: Intensity and length of class.

  • Content Production
  • Concept Development
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